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Within 2 years 50% of business apps will be on HTML5.
Once upon a time companies understood online communication simply as the corporate website. Today the corporate communications professional has a vast array of tools to help reach their publics. Video, mobile, geolocational, iPad, Android, Honeycomb, and many more. It should be getting easier, but the costs rise, the platform choices increase, the effort soars. If only everything were as simple as the website!
Is HTML5 the answer for simpler, more integrated, effective communications? This essential morning seminar brings HTML5 to life for corporate and marketing communication professionals.
With case studies, context setters and a focus on how HTML5 is a shorthand for a number of interrelated approaches that will transform how we do corporate communications online, delegates will leave knowing what they can achieve from the new web standard. And, more importantly, how they can achieve it.
HTML5 is not for geeks - it's for communicators. The FT has pulled out of the Apple App store, Centrica has just launched the first corporate HTML5 app and website, analysts have just announced the key to Blackberry's future is HTML5 and the BBC has just acquired a major piece of HTML5 developer Spaceport. This seminar is a must-attend for anyone needing to keep up with the digital communication curve.
Our speakers will cover:
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Context
Benedict Evans, consultant with media & technology analyst firm Enders Analysis, believes we are in a fundamental transition in the way we use digital information. With HTML5, the way we receive that information is set to change too.
Integrated communication
Of the mainstream UK media, the FT has led the way. One of the few newspaper groups with a successful paywall, it now sees 15% of its subscriptions, and growing, come from mobile. It was one of the first with an iPad app, but last year shocked observers by pulling out of Apple's App Store, with the introduction of its HTML5 site. FT Labs was created to bring the "world’s finest journalism to new platforms, technologies and channels", and its managing director, Andrew Betts, will tell the technical and creative story behind one of world's most successful HTML5 sites.
Practical applications - a wider view
With 1.3 million users, The Next Web is one of the most influential technology news sites and it is consistently in the top three of Techmeme's list of most authoritative technology media. As such UK editor, Martin Bryant, has a greater insight on digital change than most. Here he'll be sharing his observations and highlights those organisations who are pushing ahead with HTML5.
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Practical applications - a corporate case study
Centrica was the first FTSE100 firm to develop an HTML5 corporate web app. It had already seen 12% of its corporate digital engagement come through mobile, with a third of that coming from the iPad. However a requirement for greater (and quicker) control, a need to react quickly from measurable analytics and a desire for easy cross-platform updating, the move to HTML5 was a logical one.
The app has been designed specifically to engage with investors and the media, carrying a mix of content including corporate news, blog posts, share price, events calendar, publications, investor presentations and videos. Director of Corporate Responsibility and Digital Media, Simon Henderson, will explain the company's aaproach and brings the Centrica HTML5 app story to life
The way forward
The Group is widely regarded as the UK’s leading online corporate communications specialist, regularly picking up awards for best corporate web site in a range of competitions. Managing Director, Cathal Smyth, will be drawing together the main themes from the morning’s presentations and sketching out his view of where digital communication is heading and the role of HTML5 in that future.
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