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Learn from the communications Olympians of 2012 

The world has spoken: the London 2012 Olympics were the best ever. On 8 November, at Learning from the legacy - Comms lessons from the London 2012 Olympics, you can hear Britain's response.

The conference will reignite the Olympic spirit and cover the best of the Games from the eyes of those who made, played and paid for them. The strategic minds behind London 2012’s exemplary communications successes will examine the enduring impact of the Games on Britain’s communications industry, as Communicate brings together the biggest names in LOCOG, British athletics and Olympic sponsors. Panels, discussions and individual speakers are set to confirm that the London 2012 Olympic and Paralympic Games were, indeed, the best of Britain. 

A must-attend conference for anyone with responsibility in:

Corporate communications 
Marketing
Internal comms 
Media relations
Corporate sponsorship
CSR
Brand management 
Strategy

 

 

 

 

 

Learn from the best, share your Olympic memories and relive the glory that was London 2012 in this once-in-a-lifetime conclusion to the Great British Summer. During this unmissable morning:

  • Coca-Cola will discuss the creativity with which it sponsored the Games,
  • A panel of sponsors of British athletes are set to talk about their Olympic and Paralympic journeys
  • The head of news at TfL will recap the transport network’s successes
  • The Team GB women's hockey captain, Kate Walsh (plus medal) will be answers questions from the floor
We will also hear from the BBC on its massive undertaking of broadcasting over 2500 hours of content and hosting a news hub throughout London 2012, while Olympic partners discuss how they engaged internal audiences through sponsorship. Join LOCOG’s head of new media Alex Balfour, leaders from Coca-Cola Enterprises, the BBC, Royal Mail and TfL, among other sponsors and Olympic partners. As London returns to its day-to-day goings on, Communicate magazine is bringing you a compelling and action-packed return to the Games. 

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