Events Social Media in a Corporate Context The conference programme
| The conference programme |
| Events - Social Media in a Corporate Context | ||||||||||||||||||||||||||||||||||||||||||||||||
| Monday, 16 March 2009 00:52 | ||||||||||||||||||||||||||||||||||||||||||||||||
|
Here was the programme for the Social Media in a Corporate Context 2010 programme. Contact us for submissions for the 2011 conference.
How to use social media strategy and web2.0 tools to engage all your audiences.
|
|
08:00 - 09:00
|
Free PRCA breakfast for members and friendsHow to decide which social media channels are right to use and when; what to think about when deciding how to measure social media; the problems, pitfalls and benefits of using social media for PR; what to do if the worst happens. This is a free breakfast session and provides a quick taster of what's to follow during the rest of the day. Paul Armstrong, social media director, Kindred |
| 08:30 - 09:00 | Registration and coffee. |
| 09:00 - 09:10 | Opening address from Neil Gibbons, editor of Communicate magazine |
|
|
The morning keynote"This isn’t just a kind of fad from someone who’s interested in technology. It’s not discretionary.” So said Peter Horrocks in his first week as the BBC's new Head of Global News. Arguably one of the most important figures in British news, Horrocks isn't afraid to tell it straight. "If you don't like it, if you think that level of change or that different way of working isn't right for me, then go and do something else, because it's going to happen. You're not going to be able to stop it." Peter Horrocks - head of global news - BBC |
|
|
|
09:45 - 10:15
|
The Armchair interview
Kathleen Goh, corporate communications, DHL Global Communications
|
|
10:15 - 11:45 |
The Social Media newsroom X-FactorOnline newsrooms were once little more than repositories of web pages, often password-protected to keep out non-journalists. Content was static and communication unidirectional. But now all the recent talk has been on Social Media Newsrooms, or SMNRs. We look at some of the most impressive sites and put them in from of a jury drawn from the world of journalism, consultancy and newswires. Time to face the music..
|
| 11:15 - 11:45 | Coffee and cakes. |
|
|
|
11:45 - 12:30 |
The Corporate Blog Globally, 91% of corporate bloggers cite internal communications as their primary function, but recent research shows that 67% of journalists use corporate blogs as secondary source material and 58% of investment analysts refer to them for their research. The blog has become an important communications channel for all stakeholder groups so why does the UK trail behind the US and much of corporate Europe in corporate blogging? This session highlights the role blogs can play.
|
| 12:30 - 13:30 | Lunch. |
|
13:30- 14:20 |
Who's the gatekeeper - the debate Where should social media sit within the organisation? SEO? PR? Its own department? In a good old-fashioned debate, we tackle the big social media conundrum.
Andy Blair, head of corporate and creative marketing, University of Surrey |
|
|
|
14:20-15:00
|
Hearts and minds - winning the internal audience O2 developed one of the strongest employee engagement programmes of recent years. Video is one of the most championed ways of winning the hearts of the internal audience. But what happens if you let the internal audience take control of the content and the delivery? O2 show that it works and that great ideas and creative execution will win the day
Louise Clements, communications manager, O2 |
|
14:20 - 15:00 Workshop 2 |
Spread the wordHow are brands and organisations using viral videos to reach and interact with audiences online? Here we look at the changes in media consumption, focusing on the growth in the online video market and highlighting the different genres of branded content video. Luke Aviet, managing director, GoViral |
|
|
| 15:00 - 15:30 | Coffee and cakes. |
15:30 - 16:00 It’s not just television debates and the rise of the LibDems that has made this election different. The extent to which social media has played a part in campaigning can be debated, but there can be no denying that the landscape is very different from 2005. Echo Research will be sharing some major new research on influence, media consumption habits and how the three main parties are fairing in the social media space. Ben Lloyd, sector director, Echo Research
Digital democracy
16:00 - 17:00
Hypotheticals An intellectual mix-up of The Jerry Springer show meeting the Moral Maze as we re-enact one of the all time greatest communications challenges.
Eddie Bensilum, director, Regester Larkin
Gideon Benaim, partner, Schillings
