| This year's Transform Awards results announced |
| Thursday, 22 March 2012 10:15 |
|
The awards, now in their third year, also saw multiple wins for the recent rebrands for brewer & pub owner Greene King, international tourism retail firm Global Blue and food retailer Little Chef.
Categories took in all aspects of the rebrand process, including visual identity, brand architecture, and implementation.
The awards, hosted by television’s science specialist Steve Mould, took place at central London’s Brewery in central London, following the Transform conference during the day. More details and photos to follow shortly.
A full list of winners is below. Who won what in the Transform Awards 2012Best overall visual identityGold Pearson (Interbrand)
Silver DWF (Living Group)
Bronze Vertere (Interstate)
Highly commended Futurestep (Further)
Highly commended Mission Burrito (The House)
Best use of a visual propertyGold Pearson (Interbrand)
Silver Rugby Football Union (Interbrand)
Bronze Monster Slippers
Highly commended Futurestep (Further) Highly commended Hawksford (MerchantCantos)
Best brand architecture solutionGold National Maritime Museum (SomeOne)
Bronze British Airways Executive Club (Landor)
Best use of copy style/tone of voiceGold The Student Housing Company (The Beautiful Meme)
Silver Pearson (Interbrand)
Bronze Rugby Football Union (Interbrand)
Best internal communication of a rebrandGold DSM
Silver Pearson (Interbrand)
Bronze Telefónica
Best implementation of a rebrandGold Global Blue (Goosebumps Brand Consultancy)
Silver Pearson (Interbrand)
Bronze Rugby Football Union (Interbrand)
Highly commended Monarch (Interbrand)
Highly commended Direct Marketing Association (Jacob Bailey)
Best creative strategyGold Larix (BrandTailors)
Silver Asics (Interbrand)
Silver Little Chef (venturethree)
Bronze Global Blue (Goosebumps Brand Consultancy)
Best brand evolutionGold Global Blue (Goosebumps Brand Consultancy)
Silver PDX (Appetite)
Bronze Telecity Group (Design by Structure)
Highly commended Ocean Outdoor (Heavenly)
Best corporate rebrand following a merger or acquisitionGold Archer (Brand Matters)
Silver Merseyway Shopping Centre (Studio North)
Bronze Puratos (Duval Guillaume Corporate)
Best corporate rebrand to reflect changed mission/values/positioningGold White Logistics & Storage (The Allotment)
Silver Greene King (Brand Matters and Handsome Brands)
Bronze Global Blue (Goosebumps Brand Consultancy)
Highly commended Lexis, The Recommendation Agency (The Lexis Agency)
Highly commended Bauwerk Parkett (Scholtysik Niederberger Kraft AG)
Best corporate rebrand for a spinoff/new companyGold Trapoil (Appetite)
Silver Boots Laboratories (Creative Leap)
Bronze Ink Insurance (Switch)
Highly commended RPC (Corporate Edge)
Best brand consolidationGold Greene King (Handsome Brands and Brand Matters)
Bronze Tiriac Holdings (Brand Tailors)
Best rebrand of a digital propertyGold Action on Hearing Loss (Redweb)
Silver FNZ (Tayburn)
Bronze Instruct (Fairley & Associates, Hildebrand & Felt Branding)
Highly commended JTI (Corporate Edge)
Highly commended Reckitt Benckiser (The Workroom)
Best rebrand from the public sectorGold Stirling Castle (Corporate Edge)
Best rebrand from a NFP organisationGold Guide Dogs (Interbrand)
Silver Merlin (Spencer du Bois)
Bronze Independent Age (Corporate Edge)
Highly commended Instruct (Fairley & Associates, Hildebrand & Felt Branding)
Best rebrand from the consumer services sectorGold Greene King (Brand Matters and Handsome Brands)
Gold Little Chef (venturethree)
Best rebrand from the financial services sectorGold Global Blue (Goosebumps Brand Consultancy)
Silver Hawksford (MerchantCantos)
Bronze The Share Centre (Radley Yeldar)
Bronze FNZ (Tayburn)
Best rebrand from the professional services sectorGold DWF (Living Group)
Silver Futurestep (Further)
Best rebrand from the education sectorGold University Campus Suffolk (Radley Yeldar)
Best rebrand from the media & telecommunications sectorGold Emailvision (Design by Structure)
Silver Ocean Outdoor (Heavenly)
Bronze Vertere (Interstate)
Best rebrand from the property sectorGold Merseyway Shopping Centre (Studio North)
Best rebrand from the retail sectorGold Argos Bush (Bonfire Cl)
Best rebrand by region: Baltic regionGold Grupa Zywiec (Dragon Rouge)
Silver Onet (Dragon Rouge)
Best rebrand by region: DASGold Bauwerk Parkett (Scholtysik Niederberger Kraft AG
Best rebrand by region: Eastern Europe
Gold Tiriac Holdings (BrandTailors) Grand Prix for excellence in rebranding and brand transformationPearson (Interbrand)
|
Nearly 400 people saw educational media company Pearson walk away with the Grand Prix prize for excellence in rebranding at last night’s (Wednesday 22 March) Transform Awards, Europe’s biggest celebration of excellence in rebranding, repositioning and brand transformation.
