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NLA to reimburse court costs
Written by Emily Andrews   
Thursday, 18 December 2014 10:57

CJEU2.jpgThe PRCA’s court battle with the Newspaper Licensing Agency (NLA) reaches a critical point with the news that, alongside media monitoring company Meltwater, it will be having its court costs reimbursed by the NLA. In accordance with the Court of Justice of the European Union (CJEU) the Supreme Court of the United Kingdom has handed the NLA an initial bill for £300,000.

Earlier this year the PRCA and Meltwater won a crucial case affecting online copyright infringement laws. Since it was decided that browsing online should not require authorisation from the copyright holder the ruling keeps browsers from unwittingly breaking copyright laws.

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Reputation, leadership and teen fashion
Written by Brittany Golob   
Thursday, 18 December 2014 10:33

A_F_Exterior.jpgWhat was once the most-asked for item on the teens’ and tweens’ Christmas list, has now lost most of its lustre – and its credibility, CEO and share price. Abercrombie & Fitch, purveyors of trendy, £40 graphic tees and the like, hit a five-year high on the NYSE in July 2011 when its share price reached $77.14. Today, after long-time CEO Mike Jeffries announced his retirement last week, it’s at $27.52.

“Abercrombie is [a] classic example of a short-term win coming at the expense of a long-term loss,” says communications consultancy Hanover’s associate director Enda Joyce. “Mr Jeffries’ comments about the type of people he didn’t want in his stores may have gained large amounts of media attention; they drew in customers at first by clearly positioning the brand in a crowded market. In the long-term, the positioning was a drag on Abercrombie’s reputation as deliberately alienating a large number [of] customers meant they had no one to come to the rescue when existing customers deserted the brand.”

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Poor change management affects employee productivity
Written by Emily Andrews   
Tuesday, 16 December 2014 10:55

Daydreaming.jpgAs any good employer knows, strong employee engagement is key to productivity. But research shows that this can be hard to achieve, particularly in situations of change. A recent survey by HR consultants, Towers Watson, has found that less than a third of employees believe change to be well-implemented in their organisation.

The Towers Watson Global Workforce Study shows that the boardroom frequently falls short when it comes to managing and communicating change, and this leads to a lack of trust in leadership. Only half of the 32,000 surveyed reported trust in their senior leadership team, and the same percentage feel uninspired to give their best in the workplace.

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Boosting digital communications in small charities
Written by Emily Andrews   
Monday, 15 December 2014 14:48

Mynewsdesk.jpgPR and content marketing are crucial for small charities since they often lack access to the generous advertising budgets enjoyed by the larger charities. Digital communications can be incredibly useful for fundraising and campaigning on a low budget. With its Social Innovation Project Mynewsdesk supports charities by providing them with the necessary tools to make the most of their digital communications.

Peter Britten, managing director of Mynewsdesk UK, says, “Small charities often work on specific issues so are able to give insightful expert comment and offer content of strong media value if only they had more time and contemporary tools to react to the news agenda. Earlier this year the UK government announced plans to cut £2.8bn in public funding for the third sector over the next five years, meaning small charities will be under increasing pressure to work with limited resources and significantly reduced government support.”

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Public affairs communications honoured at inaugural awards
Written by Brittany Golob   
Thursday, 11 December 2014 14:28

PA_Awards.pngThe relationship between business and government is more complex and interwoven than ever before due to the layers of regional, national and international government. Businesses must deal with regulations, decision makers and interests with Westminster, as well as with the EU in Brussels and/or regional parliaments in Edinburgh, Cardiff and Stormont.

The Public Affairs Awards were launched this year to recognise those agencies, organisations and companies that most effectively engage with public-sector stakeholders. The inaugural awards were distributed on Tuesday night at a London ceremony presented by Sky News’ chief political correspondent Jon Craig.

 

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The CIPR board of directors is announced
Written by Emily Andrews   
Thursday, 11 December 2014 12:33

Sarah_Pinch.jpgThe Chartered Institute of Public Relations (CIPR) has released its 2015 board of directors under Sarah Pinch, president of the board.

The new board consists of five men and five women from a range of professional and geographical backgrounds. While some are agency or independent practitioners, some are also in-house and are situated across the breadth of the UK. Four honorary officers are directly elected by the entire membership, four directors are elected by the CIPR Council and two are nominated by the president herself.

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PRs reminded to monitor their generosity this festive season
Written by Emily Andrews   
Tuesday, 09 December 2014 12:24

Bad_Santa.jpegWhile Christmas is traditionally the season for sharing gifts, public relations professionals are being asked to remain aware of the Bribery Act. Research conducted by Lewis Silkin, the Public Relations Consultants Association’s legal partner, shows that 10% are not at all clear about the implications of the Bribery Act on Christmas gifts, and 39% describe themselves as not entirely clear.

The survey of public relations agency leaders and communications directors found that most do not have a maximum spend per gift, but those that do are likely to spend up to £100 on either a journalist or a client.

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Mentoring platform guides fledgling digital professionals
Written by Emily Andrews   
Friday, 05 December 2014 15:52

Connect_Mentors.jpegMuch has been said about the skills gap affecting the digital industry, and this has led to companies deciding to take the education of the next generation into their own hands. One of the organisations fuelling this trend is Connect Mentors.

A mentoring organisation, Connect Mentors uses an online platform to connect students, non-students, and junior and senior staff, with mentors to help them develop their careers in digital.

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Baking records
Written by Emily Andrews   
Wednesday, 03 December 2014 16:27

Record_breaking_cake.jpgLast weekend the Guinness World Record for largest cake sculpture was broken by Fairy and the Make-a-Wish charity. The huge cake was eaten by 12,000 people, and their plates were washed up using one bottle of Fairy liquid.

The record was intended to raise awareness of Make-a-Wish’s annual Bake-a-Wish fundraising effort. The campaign encourages people to bake and sell cakes in order to raise money for the charity.

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Getting brands into the classroom
Written by Emily Andrews   
Wednesday, 03 December 2014 14:19

Farm to Fork_1.jpgAt yesterday’s BIMA breakfast event, primary school teacher and educational researcher, Martin Waller, sought to inspire brands to get involved with the education of children through the provision of resources and by working closely with teachers.

The event was focused on a Tesco case study, the Farm to Fork initiative, part of the Eat Happy Project. Greg Sage, community director at Tesco, and Jon Davie, MD of Zone, the digital agency who handled the online aspects of the initiative, spoke about the way the project runs, while Waller explained how his class had benefitted from the programme.

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EVCOM recognises best in corporate events at awards
Written by Brittany Golob   
Monday, 01 December 2014 16:41

eventia.jpgEarlier this year, the video and live events industry bodies officially merged to become EVCOM. The announcement was made at the March IVCA Awards, the 26th and last under the IVCA brand. Last Friday, the final Eventia awards honoured the best in corporate live events for the last time under the Eventia banner.

With categories spanning from ‘Best internal engagement’ to ‘Best brand experience,’ the awards recognised the development, strategy and execution of corporate events.

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Video encourages open dialogue on World AIDS Day
Written by Emily Andrews   
Monday, 01 December 2014 14:19

Don_t_let_HIV_outsmart_you.jpgWorld AIDS Day raises awareness of HIV as a continuing, global threat. Many show support for sufferers and commemorate those who have died while joining together to fight the spread of the virus.

Durex and the MTV Staying Alive Foundation encourage open conversation around sex and sexual health. Their Someone Like Me project launched on World AIDS Day in 2013 and became a year-round initiative in 2014.

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Investor relations best practice celebrated at awards
Written by Brittany Golob   
Friday, 28 November 2014 15:20

IRS.jpgDigital has made investor relations, like many areas of communications, ever more integral to business operations. IR, however, is also now more interrelated with other areas of communications itself – from employee comms to media relations. The recent Tesco crisis alone has shown how an incident can impact  investment, internal, consumer and corporate stakeholders alike.

Thus, the Investor Relations Society, established in 1980, has run the Best Practice Awards for 14 years to recognise those companies that effectively communicate with the investment audience, while taking heed of the wider corporate context. This year's awards took place on 25 November at the Honourable Artillery Company in London.

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'We know where we’ve been, but where are we going?'
Wednesday, 26 November 2014 11:19

Colin_Byrne.jpgWritten by Tanya Kropacheva

London College of Communication’s second PR Guest Lecture,  supported by Precise, took place last week featuring Weber Shandwick’s UK and EMEA CEO Colin Byrne. Titled 'We know where we’ve been, but where are we going?,' Byrne’s talk considered aspects of PR’s new directions and included tips for the future of the industry – although he also acknowledged that some of this, of course, is difficult to predict given how rapidly changing the industry is.

Byrne started by taking a selfie with the audience, setting a relaxed tone for the presentation. It also led naturally to his first point around the power of smartphones and their influence on our lives. Particularly pertinent was the fact that more people in Africa have access to a smartphone than to a toilet.

 

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Apple supports (RED) in App Store CSR initiative
Written by Brittany Golob   
Wednesday, 26 November 2014 10:30

apple.jpgOn 1 December, brands and organisations will unite behind World AIDS Day to continue the fight against AIDS and HIV. Apple, which has supported the (RED) charity in the past through product sales and partnerships, has renewed its collaboration with the organisation in advance of 1 December.

Apple has committed $75m in donations to (RED) but will also integrate the charity’s objectives into its Christmas sales. A specific section of 25 apps on the App Store will see all proceeds go straight to the Global Fund to Fight AIDS. In-app purchases on games like Angry Birds, Monument Valley and Farmville will be included in the selection. Additionally, Apple will donate portions of sales from 24 November to 7 December to (RED).

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Irony, investor relations and the Twitter incident
Written by Brittany Golob   
Tuesday, 25 November 2014 13:48

socmed.pngIn 2010, Segway creator Jimi Heselden died by driving his Segway off a cliff. Though the incident this week with Twitter CFO Anthony Noto is not as extreme, it does reach to a similar level of irony.

Noto intended to send a private message and instead accidentally tweeted about what seems to be an acquisition of another company by Twitter. The tweet read, “I still think we should buy them. He is on your schedule for Dec 15 or 16 -- we will need to sell him. i have a plan.” Though it was swiftly deleted, Noto should know, better than most, that screenshots of tweets give them an afterlife even when presumed dead and gone.

 

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Sustainable reporting improving, survey says
Written by Brittany Golob   
Friday, 21 November 2014 13:05

getty_image_sustainable.jpgThe push for increased sustainability reporting has been taken up on a global scale by international organisations, individual businesses, the UN, EU and local governments alike. While numerous standards and regulations exist for corporate reporting in general, shifting the focus to non-financial reporting has moved more slowly.

The World Business Council for Development (WBCSD), an association over 200 companies that promotes sustainability in the corporate world, undertook research into the quality of non-financial reporting.

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Networks, war and managing influencer relations
Written by Brittany Golob   
Thursday, 20 November 2014 15:04

fourtold.pngIn modern warfare, counterinsurgency theory dictates that success can be gained through winning the hearts and minds of a community or audience – a process which relies on building relationships with the right people to influence the public. In a less high-stakes setting, corporate communicators can be called upon to act in a similar fashion. Effective stakeholder relations relies upon understanding one’s audience, communicating with the right influencers – essentially, who people turn to for advice – in the right way and building relationships with the community to eventually change opinions.

The problem, however, in both waging counterinsurgency warfare and in digital communications lies in understanding one’s audience and how best to communicate with it. Such was the topic of today’s discussion, ‘Networks and Netwar: ISIS and social media’ at which data scientist and public diplomacy expert Ali Fisher discussed the online war against jihadism.

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Debating sustainable strategy in manufacturing
Wednesday, 19 November 2014 12:34

sustainable.pngThe first of a series of supper clubs organised by Blond Ideas Group kicked off with the question “Sustainability: a waste of space?” The discussion moved through the demands of sustainable living, highlighting the new generational targets of sustainable living and sustainable business – the suburban families who swapped the VW campervan for the suburban home – the “Yes, buts...”

The evening was kicked off by Duncan Baker-Brown taking the audience through the UK’s first house built entirely from waste. The house’s tagline reads: “There is no such thing as waste, just things that are in the wrong place.” Espousing that ethos, the house, made from carpet tiles, denim off-cuts, video tapes and toothbrushes, was a visual representation of the sheer volume of waste that ends up on landfills.

 

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CIPR to produce and distribute its own content from 2015
Written by Brittany Golob   
Tuesday, 18 November 2014 17:39

CIPR_office.jpgChange is afoot at the CIPR, in more ways than one. It has refocused in recent months on its training and education offering as part of its push toward professionalisation of the PR industry. The organisation, which has over 10,000 members, has announced that it will also be doing away with its existing media partnership to become a content developer in its own right.

President of the CIPR Stephen Waddington says, “This is part of the story of the fragmentation of media that has played out over the last 20 years. The CIPR already has strong owned and shared media channels, and through additional investment will be able to deliver better value and engagement to members.”

 

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