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Norwegian bank redevelops strategy and brand narrative
Written by Brittany Golob   
Wednesday, 03 September 2014 14:01

dnb.jpgThe European banking sector has sought to redefine itself after the 2008 recession rocked the foundations upon which many of the banks were built. Some have done so by reevaluating their consumer and investor services, some have changed their corporate structure and others have pursued a rebrand.

DNB, Norway’s largest financial services organisation and one of the country’s best-respected financial brands, announced a refresh of its brand strategy this week. Its rebrand follows a period of change due to mergers and acquisitions.

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Creating energy from coffee
Written by Emily Andrews   
Tuesday, 02 September 2014 13:48

coffee_farms_Brazil.jpgCoffee production generates a large quantity of wastewater that is regularly released untreated into rivers causing damage to local communities as well as the natural environment. A UTZ Certified project has been working to tackle this problem by generating energy from run-offs, and subsequently protecting the environment.

Since 2010 the Energy from Coffee Wastewater project has installed wastewater treatment mechanisms across Latin America. In the locations where it operates the project has reduced the amount of water used in coffee processing by half, and through the treatment of water it generated biogas, used to power households and coffee mills, and prevented the release of greenhouse-gas emissions into the atmosphere.

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Awards for IC role models
Written by Emily Andrews   
Tuesday, 02 September 2014 09:08

ICons_logo.jpgThe ICon Awards, celebrating role models in the internal communication industry, is now accepting entries for 2014. The event is hosted by the Institute of Internal Communication (IoIC), the UK’s only professional body for internal communication practitioners.

IoIC chief executive, Steve Doswell, says, “The ICon Awards celebrate talent, recognising the people who consistently turn theory into great internal communication practice. Whether experienced people or rising stars, through their work, they embody best practice and are role models to follow. With increased pressure to do more with less in the workplace, it’s all the more important that good work is acknowledged and encouraged through awards and recognition.”

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Untapped newsroom potential
Written by Emily Andrews   
Thursday, 28 August 2014 14:18

mynewsdesk.pngA company’s online newsroom is a fundamental tool for communicating with its stakeholders. Mynewsdesk, a brand newsroom and multimedia PR platform, stresses that brands aren’t making the most of their newsrooms.

The 2014 Newsroom Report rates the online newsrooms of the top 10 UK organisations in five key sectors; local government, universities, grocery, high street, and travel. 2014 has seen a steep increase in the amount of people browsing on their smartphones and Mynewsdesk wanted to see if this would come across in the study.

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Webinar to kick-off Measurement Week
Written by Emily Andrews   
Thursday, 28 August 2014 11:48

WMM_2.pngMeasurement Week, launched by AMEC, will be a world-wide campaign designed to highlight the importance of measurement in communications. The scheduled events aim to raise awareness and educate practitioners and the wider business community in this critical field.

As a warm-up, Communicate magazine and Salience Insight are hosting a measurement-themed webinar at the beginning of the week. The Why Measurement Matters webinar will take place at 4pm GMT on Monday 15 September.

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TOMS steps up
Written by Emily Andrews   
Thursday, 28 August 2014 10:04

Toms.jpgTOMS, an iconic example of the one-for-one sustainable business model, has sold half of its ownership stake to Bain Capital, a Boston-based investment firm. The other half of the company will continue to be owned by Blake Mycoskie, the company’s founder.

While the news may make sustainable business advocates wince, the funding will allow TOMS to grow faster and thus benefit even more people globally. There is no indication that Bains will alter the company’s mission and the business will continue with its charitable initiatives, including the distribution of free, quality shoes in developing countries.

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Resources for PR professionals on maternity leave
Written by Emily Andrews   
Wednesday, 27 August 2014 13:11

pregnant_woman.jpgThe Chartered Institute of Public Relations’ (CIPR) latest State of the Profession survey showed that the PR industry has a pay gap of over £12,000 in favour of men, despite women making up around two-thirds of the industry.

Last week, research into gender equality from the Chartered Management Institute (CMI) suggested that women tend to fall behind in terms of pay at an age when they are likely to be starting a family. Further research conducted by the Slater & Gordon law firm found that a third of managers would rather employ a man in his 20s or 30s than a woman of the same age for fear of maternity leave. The same study showed that six in ten women felt sidelined from the moment they announced their pregnancy.  

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Football foundation supports care leavers
Written by Emily Andrews   
Wednesday, 20 August 2014 14:39

Tottenham_Hotspur.jpgThe Tottenham Hotspur Foundation has recently received funding from BT Sport’s charitable initiative, The Supporter’s Club, and the Premier League. The Foundation became a registered charity in 2006, and works in the local community using sport to better the lives of its residents.

The Tottenham Hotspur Foundation, which also receives funding from the Football Club itself, has launched a new, ‘To care is to do’, programme. The three-year grant provided by BT and the Premier League will enable the foundation to help children in care receive a range of support services that will improve their quality of life. Those services include one-to-one mentoring, life-skills workshops and study assistance, work experience opportunities, and pre and post-employment support.

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Greggs demonstrates social media crisis management
Written by Emily Andrews   
Wednesday, 20 August 2014 10:37

Greggs_twitter.jpgThe speed of online sharing means that a brand can come up against damaging coverage at any point as Greggs found out yesterday. But the medium also allows for instant rectification. The official Greggs twitter feed provided a great example of online crisis management by communicating with the public in an empathetic and humorous way that is well aligned with its brand culture.

The problem arose when it turned out that a Google search turned up an altered Greggs logo with a satirical, and not entirely flattering slogan. Greggs’ usual slogan, ‘Always fresh. Always tasty’, was replaced with ‘Providing shit to scum for over 70 years.’ The scam delighted the twitter community who quickly, and repeatedly, brought the issue to Greggs’ attention and the #FixGreggs hashtag was coined.

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Promising PR professionals are gifted entire agency
Written by Emily Andrews   
Monday, 18 August 2014 14:10

Global_Tolerance.pngSimon Cohen, the founder of Global Tolerance, a social change communications agency, is staying true to company values by handing his company over to two carefully selected candidates. Cohen says that the business is worth between £500,000 and £1m, he is handing over 95% of shares, cash, and assets to two Open Leadership Exercise (OLE) finalists.

Global Tolerance, which has previously represented clients such as the Dalai Lama and the UN, will be passed on to Noa Gafni, a digital strategist from the World Economic Forum and Rosie Warin, an award-winning PR director from Forster Communications. While Cohen didn’t expect to choose two owners, he says he made the decision when he saw the two women working together during the application process. 

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Digital Impact shortlist announced
Written by Emily Andrews   
Monday, 18 August 2014 00:00

DIA2013.jpgAs digital becomes increasingly integral to every aspect of communications there is ample opportunity for innovation and originality. It is important to define what makes a digital strategy successful and to gain inspiration from other pieces of work. The largest event in the digital calendar, the Digital Impact Awards, recognises outstanding work done by digital and communications professionals, and allows them to meet with each other and share ideas.

The Digital Impact Awards has announced the shortlist for its fifth annual awards ceremony, to be held on 21 October. The awards contain 32 different categories, including ‘Digital agency of the year’, and ‘Digital campaign of the year’. The quality and quantity of those shortlisted is testament to the wealth of talent that currently proliferates the industry.

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The lure and challenge of blogger relations
Written by Brittany Golob   
Thursday, 14 August 2014 09:37

blogger.jpgThere isn’t a PR conference that has been held in the past two years in which someone didn’t, inevitably, bring up the death, or at least change, apparent in public relations.

Many are quick to point out that PR isn’t dead, just different than it used to be and responsible, in part, for that change, is the influence of the blogosphere. Blogs have long since passed the point of novelty and have become a media with which brands would be remiss to not engage. Yet traditional media relations strategies are, in this case, as dead as PR is said to be.

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First CIPR Council election since governance changes
Written by Emily Andrews   
Wednesday, 13 August 2014 14:51

CIPRVoting.jpgThere are 38 potential candidates lined up for positions on the 2014 Chartered Institute of Public Relations (CIPR) Council. Successful council and honorary treasurer candidates will serve a two year term, while the president elect will serve three years as of 1 January 2015.

The elections are the first since CIPR members voted for governance changes in June. The new resolutions reduced the CIPR Council in size from 50 to 30 individuals, and created a board of directors with power to direct the affairs of the Institute. The changes are part of the Institue's move towards an increasingly professional agenda. 

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Planting trees for WW1 centenary
Written by Emily Andrews   
Wednesday, 13 August 2014 09:43

Clive_Anderson.jpgThe Woodland Trust’s centenary woods commemorate one hundred years since Britain entered the First World War. The UK woodland conservation charity is combining modern digital tools with the historic associations of trees and woodlands to commemorate those who served, while raising awareness of its wider goals.

The Centenary Woods campaign invites the British public to donate commemorative trees across four woodland locations. The trees will serve as a lasting reminder of the centenary and what it represents.

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Communications professionals willing to move abroad
Written by Emily Andrews   
Friday, 08 August 2014 15:05

europe.jpgA recent survey indicates that communications recruitment would benefit from a pan-European approach. In addition, recruiters should develop relationships with communications professionals who aren’t actively searching for a new role, as this could lead to the procurement of top talent at the opportune time.

The survey, conducted by VMA group, reveals that only 17% of those questioned were actively seeking a new Job. However, 70% of communications professionals not actively looking for a new job would consider a move if approached with the right role. This highlights the precedence of the passive candidate, a product of the new candidate-led market.

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Charities voice Lobbying Act concerns
Written by Emily Andrews   
Friday, 08 August 2014 09:56

UK_parliament.jpgSince the passing of the Lobbying Act in January 2014 the Public Relations Consultants Association (PRCA) and its members have compiled a formal request for further information and clarity. The PRCA Not for Profit and Charity Group wrote to the Electoral Commission yesterday and enclosed ten questions regarding the Transparency of Lobbying, Non-party Campaigning and Trade Union Administration Act.

The Bill, which comes into force on 19 September, limits the amount that charities can spend on campaigning activities and contains rules which will affect the campaigning activities of charities during the 2015 general election. The PRCA is asking for a response by 19 August, giving its members time to prepare for this change.

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Spikes seminar programme announced
Written by Emily Andrews   
Wednesday, 06 August 2014 10:02

Suntec_Singapore.JPGSpikes Asia Festival of Creativity has released its seminar programme, a list of the creative communications industry’s leading thinkers and practitioners. The programme details 40 sessions taking place over four days and covers a wide range of topics that are critical and current to the industry.

The global list of speakers includes Stefan Sagmeister, creative director at Sagmeister & Walsh, who will explore the possibilities of achieving happiness as a designer, Jean Lin, global chief executive officer at Isobar, who will take a look at bringing innovation principles to marketing, and Ted Royer, chief creative officer at Droga5, who will focus on the partnership between agency and marketer and how the rules of relationships can be applied to advertising.

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Veterans' sporting event attracts automotive sponsorship
Written by Emily Andrews   
Tuesday, 05 August 2014 14:11

Invictus_Games.jpgJaguar Land Rover is the official partner of the Invictus Games taking place this September at the Queen Elizabeth Olympic Park in London. The Games is an international sporting event for injured service personnel that was launched earlier this year by Prince Harry, The Royal Foundation of The Duke and Duchess of Cambridge and the Ministry of Defence.

Jaguar Land Rover will work closely with both the Royal Foundation and the Ministry of Defence in order to find innovative ways of facilitating veterans into new job roles; this is intended to be the long term legacy of the Invictus Games. The Games itself is intended to inspire recovery, support rehabilitation and generate a wider understanding and respect for veterans among the wider public.

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Optimism in the PR industry
Written by Emily Andrews   
Tuesday, 05 August 2014 12:33

optimism.jpgThe PRCA has launched its quarterly Consultancy Barometer research and the results spell good things for the PR industry. Agencies are reporting strong growth in new business opportunities with 82% reporting busy or very busy levels of business this quarter.

The findings reflect the UK’s economic growth with results up from last year’s second quarter survey. The research shows that 80% of agency owners believe the economy will continue to improve over the next 12 months; this compared to the 44% who believed the same one year ago.

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Investis acquires UK agency to boost digital comms offer
Written by Brittany Golob   
Monday, 04 August 2014 14:48

investis.jpgGlobal digital corporate communications agency Investis has acquired UK rival Global3Digital for an undisclosed sum.

The purchase is Investis’ first since it acquired Hemscott, the investor relations arm of US financial services firm Morningstar, coinciding with its private equity financed management buyout two years ago. According to Investis CEO Helen James it was the successful integration of Hemscott that helped with the decision to expand further, “We felt very confident after the integration of Hemscott. It went really well, and we feel we’ve now got the capacity to [expand further]. We’ve long admired Global3Digital and we’re delighted to welcome their clients to Investis.”

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