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Crisis threats come from the top
Written by Pritcia (Beaux) Wongwaisayawan   
Thursday, 14 April 2016 13:21

Screen_Shot_2016_04_14_at_14.27.40.pngNew research commissioned by UK-based online reputation agency, Igniyte, revealed that 40% of managers expect a PR crisis to be caused by their higher management team.

This research, carried out by The Leadership Factor, aimed to discover how prepared businesses in the UK are for an online PR emergency, and highlights the importance of having well-trained staff who are ready to tackle the issue when it arises.

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Preferred partnerships
Written by Emily Andrews   
Thursday, 14 April 2016 11:12

CEA_2015.jpgBy combining reputation and resources, corporate partnerships can help organisations to serve each other’s business needs and resolve any issues or challenges.

For six years, the Corporate Engagement Awards has celebrated those organisations that have used partnerships and sponsorships to help reach their business goals.

In 2016, the Corporate Engagement Awards has revealed an inspiring shortlist of brands, non-profits and public sector organisations. The work, which was submitted into categories such as, ‘Best collaborative approach’, ‘Best PR and external communications’ and ‘Most innovative collaboration’, shows innovation and creativity in the field of corporate partnership communication.

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Instilling pride in the workplace
Written by Emily Andrews   
Thursday, 14 April 2016 09:19

Sheila_Parry.pngInternal communications agency, theblueballroom, has announced the next instalment in its thefuturestory series of events.

The event will focus on theblueballroom’s latest engagement model, PRIDE; the concept that pride in the organisation and pride in one’s role drives business and personal performance. According to theblueballroom, PRIDE is built upon five factors: purpose, reputation, integrity, direction and energy.

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Charity receives accreditation for its people
Written by Emily Andrews   
Tuesday, 12 April 2016 16:34

Spurgeons.jpegChildren's charity, Spurgeons, has been awarded an Investors in People accreditation.

Investors in People is the government-owned organisation responsible for setting a best practice people management standard. It defines what it takes to lead, support and manage people well for sustainable results and is held by 14,000 organisations globally.

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Communicating company culture
Written by Pritcia (Beaux) Wongwaisayawan   
Friday, 08 April 2016 09:11

Fortune_100.pngThis year, a major trend in Fortune’s 100 Best Companies to Work For list is a focus on company culture and how important it is to create a motivating work environment for employees.

Effective communication and employee engagement drive company success.

Enticing perks, such as working from home, mentor/training programmes and superb healthcare policies, contribute to an employer's desirability, but these perks alone do not make employees love their job. Instead, it is company culture that helps to secure a top ranking.

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The UK's Young Lions
Written by Emily Andrews   
Wednesday, 06 April 2016 10:12

Cubs_2.jpgThe Young Lions who will be representing the UK in Cannes are Hotwire’s Matt Watson and Paul Stollery.

The young professionals posed a campaign titled ‘The ChildLine Takeover’. They will go on to compete against national teams at the Cannes Lions International Festival of Creativity this summer.

This year’s UK competition asked teams to respond to a brief set by the National Society for the Prevention of Cruelty to Children (NSPCC), which acted as the client. Each of the 41 teams then had 24 hours to create a campaign.

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Storytelling for better engagement
Written by Emily Andrews   
Thursday, 31 March 2016 09:57

Pitch_Perfect.jpgThe ThinkB!G conference, taking place in London this June, is focused on storytelling for businesses.

The inaugural conference – which is organised by Pitch Perfect Club, public speaking specialists, and sponsored by Natwest – will provide managers with the opportunity to improve the way that they communicate and engage with their audiences, whether that be clients, prospects or staff, through storytelling techniques.

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Capturing a better world
Written by Pritcia (Beaux) Wongwaisayawan   
Thursday, 31 March 2016 09:31

Screen_Shot_2016_03_31_at_10.35.45.pngSony Pictures Television Networks launched its free app, Picture This, to encourage users to capture and post images of a better world in support of its global environmental campaign.

Through this campaign, Sony Pictures Television hopes to bring attention to the environmental issues affecting different regions around the globe, and collectively make an impact through storytelling. Users are encouraged to post photographs of beautiful urban or rural areas that illustrate what a better world can look like, and the efforts that can be put in to accomplish it.

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Five minutes with Graham Temple
Written by Brittany Golob   
Tuesday, 29 March 2016 14:07

Five minutes with Graham Temple

Promotional marketing is no longer simply about competitions and prize draws. Social media and the increasing use of experiential marketing means communications professionals, particularly within PR, need to know what how to use promotional marketing. Graham Temple, chairman of the industry body, the Institute of Promotional Marketing, talks legal regulations, opportunities and change

 

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A model of excellence
Written by Amy Sandys   
Monday, 21 March 2016 14:28

UN global goals_1.jpgBusiness is fast becoming the most important driving force in addressing societal issues. It is imperative that corporations work together, to ensure outside pressures on growing economies are alleviated, and to generate sustainability models for the future.

Developed by the UN in September 2015, the Sustainable Development Goals (SDGs), also known as the UN Global Goals, aim to marry environmental, economic and societal objectives in a model of future sustainability for the global market.

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Carry them home
Written by Amy Sandys   
Friday, 18 March 2016 12:15

ENG_FANS_SINGING.pngCorporate partnerships between sports and alcohol brands are nothing new. However recent years have increasingly seen moves to diversify this traditional relationship, moving away from tactics such as simple placement of the logos involved in the sponsorship.

While many people love to play rugby, many more are as content to enjoy the game from the comfort of a warm pub, with a beer in hand. This second demographic is what Heineken are eager to capture, through the launch of a new digital portal and video campaign.

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Art attack
Written by Amy Sandys   
Thursday, 17 March 2016 16:40

Tate_modern.jpgIn a move that has been widely blamed on falling oil prices, BP will end its average £224,000 per year sponsorship of the Tate collection of art galleries. The relationship first began in 1990.

Tate’s corporate partnership with BP has allowed the galleries to hold many more exhibitions and events than originally planned for the art spaces.

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Leaders in content marketing
Written by Emily Andrews   
Thursday, 17 March 2016 12:53

London___Partners.jpgThe inaugural awards by the World Media Group, celebrating content-driven advertising, announced its winners at the Ham Yard Hotel in London last night (16 March, 2016).

The seven categories culminated in the Grand Prix award, which was won by London & Partners, the official promotional company for London, and brand agency, Brooklyn Brothers.

Chris Gottlieb, chief marketing and communications officer at London & Partners, says, “It’s an incredible honour to win both the World Media Awards Grand Prix and the World Media Award for Travel & Tourism, especially given the quality of campaigns that entered from across the world. It was a privilege to showcase what London has to offer through the campaign with a spotlight on over 30 amazing experiences.”

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Changes to IoIC leadership come into effect
Written by Brittany Golob   
Monday, 14 March 2016 16:33

Jennifer_Sproul.jpegThe planned changes to the leadership of the Institute of Internal Communication (IoIC) have come into effect as of this afternoon. Chief executive Steve Doswell, who has led the organisation since 2011, will be handing over the top role to Jennifer Sproul, the IoIC’s head of commercial.

The changeover has been intended since August, when Sproul came on board in the commercial role. Doswell wrote in an email to members, “The rationale was – and remains – that the next phase in IoIC’s development would require an added commercial focus, without for one moment diluting our identity as a non-profit professional body that exists to develop IC practitioners and the fast-emerging IC profession as a whole.”

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PR practitioners speak out on referendum
Written by Emily Andrews   
Monday, 14 March 2016 15:36

Hitchhiking.jpgIn advance of the UK's EU Referendum vote on 23 June, the PRCA has found that 75% of 41 surveyed agency and in-house leaders are in favour of remaining in the EU, 15% would like to leave and 10% remain undecided.

The PRCA poll is part of the association’s intentions to inform it members in the run-up to the referendum although, as Francis Ingham, director general at the PRCA, says,

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The skills communicators need
Written by Emily Andrews   
Thursday, 10 March 2016 15:47

Skills_gap.pngA survey of practising communicators found that crisis management and public affairs suffer from the largest skills gap, with 44% of respondents identifying a lack of knowledge in these areas.

Measurement and digital communication/social media ranked second and third place respectively. However, digital communication remains the skills gap that respondents would most like to address in the coming 12 months. This despite the fact that 26% of respondents don’t believe that their employer takes a planned approach to digital communication.

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Global PR organisations open chapters in Middle East
Written by Brittany Golob   
Wednesday, 09 March 2016 10:30

Dubai_creek.jpgIn the Middle East and North Africa, 46% of PR campaigns are adapted locally. The influence and size of the PR industry is only set to grow in the region as budgets are increasing and agencies are noting an expected growth of 28% in the next year.

To support this burgeoning industry, UK-based trade association for public relations, the PRCA, has launched its network into the MENA region, with a focus on Dubai. The launch event, taking place on 8 March, drew a crowd of nearly 100 in-house and agency-side PR professionals.

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Smart, social and segmentation: Dubai Lynx, day 3
Written by Brittany Golob   
Tuesday, 08 March 2016 20:00

rio.jpgIn the Minority Report, Tom Cruise’s character walks through a fictional future city and is recognised at places like the Gap and targeted with a personalised, computerised video advert at the entrance to stores.

Despite the film’s other messages, for brands, this fictional dream may soon become a reality.

Smart cities are on the rise, data is being analysed, social media and social enterprises are becoming more common and accurate segmentation is increasingly possible to achieve. At the third day of the Dubai Lynx festival, and the final day of the conference, speakers from around the world discussed the future of possibilities for brands.

 

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IC spread too thin
Written by Pritcia (Beaux) Wongwaisayawan   
Tuesday, 08 March 2016 09:52

Screen_Shot_2016_03_08_at_10.05.13.pngOver 500 internal communications professionals reveal the increasing pressure on the function, driving the use of interim.

According to the report - based on an annual survey conducted by corporate and marketing communications recruitment specialist, VMA Group - this issue has been amplified by the function’s blurred lines of responsibility.

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Achieving gender parity
Written by Amy Sandys   
Monday, 07 March 2016 16:53

CoventGarden.jpg"At the current rate of progress, we will have to wait 100 years for gender parity”. With this bleak statement, so begins the film produced by communications and branding agency, The Team.

“When I was a kid at school, I wanted to become a doctor”, the film continues, in words spoken by Mahnaz Javid, founder of the Mona Foundation, and senior vice president of global business technology service Avande. “But then my father said to me, but Manhaz, then you’re going to have children – and then what are you going to do?”

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