Home News
Pushing for digital innovation
Written by Emily Andrews   
Thursday, 17 September 2015 16:40

PreCommerce.JPGWhile communicators often talk about moving away from the word 'digital' as a defining term that separates it from other disciplines, the visible demand for information surrounding this area of expertise and its many possible applications remains apparent.

The second annual PreCommerce Summit, a W2O Group event which brings together industry leaders who specialise in digital communications, took place on Monday 14 at City Hall. In a packed room, delegates heard from a former senior analyst at the Central Intelligence Agency (CIA), the global head of corporate communications at Tata Consultancy Services (TCS) and a data scientist and software engineer at Altviz, to name a few.

Corporate social responsibility in current crises
Written by Amy Sandys   
Thursday, 17 September 2015 15:44

The idea that business should benefit its community has roots in North America, dating back to before 1800.CorporateSocialResp_1.jpg

Self-regulation and awareness of social impact was a legal consideration until 1819, when a Supreme Court ruling demoted corporate social responsibility to a voluntary level. Yet awareness of the environmental and social impact an organisation has on its chosen target market is still regarded as a pull factor by potential consumers and investors, and promotes good business practice by the corporation.

Fun at the code playground
Written by Amy Sandys   
Thursday, 17 September 2015 11:22

January 2015 saw the launch of the Barclays-run ‘Code Playground’. This, now regular, event is put on by the banking corporation to make coding learning accessible to more people. It has a specific focus on children age seven to 17 years, but also offers these valuable computer skills to their parents and grandparents.DigitalEagles.jpg

With more and more aspects of daily life being run by or from computers, coding has become a natural part of society. From digital road maps to robotics, to games played on a television screen, coding is an intrinsic feature of almost every industry vertical.

Winning collaborations
Written by Emily Andrews   
Wednesday, 16 September 2015 23:35

image.jpgTonight, 16 September, in central London, the most innovative and successful partnerships of the past 18 months were celebrated at the Corporate Engagement Awards 2015.

The event recognised corporate partnerships, sponsorships and CSR projects that have helped to benefit both the brands and organisations involved and that have used collaboration to achieve either great business results, improved reputation, or even positive outcomes for society and the general public. 

Diverse workforces translate to economic success, baroness says
Written by Brittany Golob   
Wednesday, 16 September 2015 14:16

1233433_169640x360.jpgDiversity in the workplace is essential to business success, Channel 4’s diversity executive, former MP and current member of the House of Lords, Baroness Oona King says.

At last night’s lecture hosted by NABS, an organisation dedicated to the enhancement of the advertising profession, King discussed diversity, recruitment and corporate leadership.

Hiring practices that reflect Britain’s multiethnic and mutlifaceted workforce should be encouraged. But, crucially, “It has to be linked to the business case and the bottom line,” King says.  Research by McKinsey says companies that are gender diverse are 15% more likely to outperform the competition and companies that are ethnically diverse are 35% more likely to do so.

Language skills for the business world
Written by Amy Sandys   
Wednesday, 16 September 2015 14:14

languages_1.jpgIt is a common stereotype that British people cannot get the grasp of languages. In British schools science, technology, engineering and maths (STEM) subjects are at the forefront of initiatives to encourage a wider uptake. This is despite the percentage of pupils taking modern foreign language decreasing year on year.

As the world continues to globalise, language is becoming a feature increasingly integral to the business environment. Given the ever-growing interest in business as both academic subject and vocational choice it seems impossible that the value of language as an asset of business is yet to be recognised by potential employees.

The state of digital PR
Written by Brittany Golob   
Wednesday, 16 September 2015 13:32

CO4bKfOWIAA7rD3.jpgOver the years, PR has become more digitally-savvy. In-house teams have taken more responsibility for film, social media or microsite management and agencies have upped their digital services offer.

Yet, the PRCA’s 3rd annual Digital PR Report shows there are still areas to be improved upon.

The most telling statistic from the report shows that in-house communicators are focusing more on SEO and blogger outreach – the latter focus is marked by a 53% increase from last year. Yet, for PR agencies, the biggest growth area has been web design and build (which has seen a 24% decrease in budget) and 50% of respondents said they needed more education into SEO.

Seven dimensions of business reputation
Written by Amy Sandys   
Wednesday, 16 September 2015 11:18

The 2015 Europe RepTrak® 100 has revealed which corporations stand out among the melee of companies vying for public visibility.CorporateReputation.jpg

Carried out across Europe’s five largest markets, the research conducted by the Reputation Institute shows that consumers across the UK, France, Italy, Germany and Spain have cited LEGO Group, Sony and Samsung as their top three multinational corporations in terms of public engagement and customer-focused communication. BMW Group has climbed from fourth place in 2014 to claim the top spot in this year’s European Rankings and in the UK, Lego holds highest prestige.

Social Media Week: Add water and stir
Written by Brittany Golob   
Tuesday, 15 September 2015 12:25

SMW21.jpg“You have to move on from the term ‘content’ because it’s coming to an end,” chief commercial officer at Dazed Group Will Hayward, said at this morning’s Social Media Week opening session. He said the bubble supporting the ginormous amounts of content being foisted upon the public is about to pop. What communicators should be doing, he says, is create something that “Makes a difference, don’t just jump on the latest bandwagon.”

Following his insights on the development of content was a case in which branded content and owned media have converged in a unique way. Nescafé announced that its brand website is now run on the Tumblr platform.


People before social
Written by Amy Sandys   
Tuesday, 15 September 2015 12:09

Despite 2.078bn people worldwide having access to at least one social media account, only 15% surveyed by the North America-based Public Affairs Council (PAC) describe social media as influential in shaping their opinion of a business.PROfficer.jpg

Recent research conducted by the PAC highlights that it is, instead, personal experience of a business which is the most widespread driver of opinion. While public opinion is often the most vocal, corporations must not underestimate how its own employees can shape the attitude of others. Sometimes internal voices are the most telling.

Collaborate, activate, communicate
Written by Brittany Golob   
Monday, 14 September 2015 15:41

Collaborate__Activate__Communicate.jpgFor some, collaborative working takes the form of a strong partnership to raise brand awareness or to provide educational benefits or to support the arts or sport. For others, corporate social responsibility, sustainability and environmental objectives are drivers behind collaborative working. Strong sponsorships also make a difference to companies in all sectors who seek to support an organisation that in some way, relates to their business objectives. For others, communicating about a partnership, sponsorship or CSR programme is a way to change a company’s reputation, the way its audiences perceive it or to motivate a shift in focus from within the business.

Having run the Corporate Engagement Awards for five years, Communicate magazine is sharing some of the case studies from those that have excelled at collaborating, activating and communicating. These case studies will be presented at an afternoon event, Collaborate, Activate, Communicate, on 3 November in the City of London.

Merits of using branded freebies
Written by Amy Sandys   
Monday, 14 September 2015 15:33

14 September marks the beginning of Promotional Products Week. An event hosted by the British Promotional Merchandise Association (bpma), it aims to encourage promotional branded products to become a more integrated feature of company marketing campaigns. Promopanda.jpg

Freebie items and take-home gifts are a popular way of advertising a product or service. From items on magazine covers to complimentary bathroom supplies during a hotel stay, the public are drawn to largely any branded product which they can receive for absolutely free. If anything, this trend is exacerbated through the world of corporate promotion.

Social Media Week: Social insights and social lies
Written by Brittany Golob   
Monday, 14 September 2015 15:10

SMW21.jpgLondon’s Social Media Week got off to a good start this morning with an examination of the lies social media statistics are telling and how companies can generate better insights.

Associate director for social at OgilvyOne Worldwide, Karin Robinson, outlined three problematic areas within social analytics. “We haven’t been thoughtful enough or considerate enough about what social insights should look like,” she says. Insight doesn’t equal data, it requires an understanding of what that data means.


Telling the corporate story through culture change
Written by Brittany Golob   
Monday, 14 September 2015 13:24

Fable_visual.jpgJames Kerr, co-founder of the newly-minted Fable, found his work with New Zealand’s All Blacks was a source of inspiration for corporate leaders. The culture within the team was such that the players – some of the best rugby athletes in the world – would clean and sweep the clubhouse at the end of every match. It was an act that showed Kerr how important leadership is in creating a positive culture. “How do you turn those values into everyday behaviours?” he asks.

That is the question Fable has been established to answer. The consultancy will operate alongside Aesop, an existing creative communications agency, as Aesop CEO Roger Hart is the other co-founder. It will work with CEOs and other organisational leaders on managing change throughout their corporate culture.

Sporting goods company use fashion to target investors
Written by Amy Sandys   
Monday, 14 September 2015 11:48

Arc.jpgA Finnish apparel and footwear sporting goods company has provided a catwalk display featuring live models as well as an event showcasing mannequins to attract investors at its recent London events.

Amer Sports, whose in-house brands include Precor, Wilson and Arc’teryx, have once again pioneered the use of a fashion show to attract potential investors and industry analysts. A similar approach was undertaken by the company for the 2011/2012 season showcase, in which live models appeared on a ‘catwalk’ to display Amer Sports branded clothing for industry professionals in attendance.

Traditional workplaces fail to engage with Asia's creative class
Written by Amy Sandys   
Monday, 14 September 2015 10:24

China_fashion_week.jpgRecent research carried out in the Asia-Pacific region indicates that a disparity is emerging between business leaders and their increasingly creative workforces.

Contention is arising due to belief that workforce ability to expand creatively is being compromised by old-fashioned, rigid management structures; while those in senior positions are required to remain in control of their diversifying and resourceful workforce.

The study, conducted by marketing and consulting company SapientNitro, suggests that only 15% of employees rate those at the head of their employment base highly. Furthermore, only 9% of those employed at a middle management level attest to their business leaders fully understanding how business can emotionally impact those of a lower-level workplace position.

Skin care brand team up with Suffragette film
Written by Amy Sandys   
Friday, 11 September 2015 14:33

suffragette.jpgThe suffragette movement is a defining feature of the early 20th century. It became a catalyst for the politicisation of women’s rights across Great Britain, and set a precedent for future gender empowerment across the world.

This integral era of British history is what global skin and body care brand Dermalogica is basing its latest corporate social responsibility campaign on in a response to calls worldwide for more to be done by corporations to promote gender equality and empowerment.

In a partnership with British film, Suffragette, the company are using customer participation in gender equality issues to award special film screening tickets to customers, as well as holding exclusive screenings for companies and partners stocking the Dermalogica brand. Extended through their Financial Independence Through Entrepreneurship (FITE) scheme, Dermalogica aims to widen its commitment to women’s rights while encouraging debate on female empowerment.

Police for the community
Written by Amy Sandys   
Friday, 11 September 2015 09:03

Police.jpgPolice Mutual, a financial services firm for police officers and their families, has launched an initiative targeting community groups across the UK.

In the past two weeks, Police Mutual has piloted a strategy whereby organisations it deems to substantially benefit local communities are eligible for financial assistance. Police Mutual has provided financial assistance for serving and retired police staff and officers for 140 years, encouraging growth and development to benefit local groups is very much at the heart of its ethos.

Financial services firm bucks tradition
Written by Emily Andrews   
Thursday, 10 September 2015 12:34

UBS_landscape.jpegFinancial services firm, UBS, has launched a new and unconventional brand development.

The strategic transformation includes a new brand design, tone of voice and a sonic logo. The external launch of the brand this September follows a three-month long internal campaign.

UBS chose to create a sonic logo with Amsterdam-based Massive Music after reading research by the University of Leicester, which found that companies who match their brand to music are 96% more likely to be remembered. The tone of voice is less corporate and more transparent and, while the logo remains the same, the new brand design is mobile and digital friendly.

A very Dutch partnership
Written by Emily Andrews   
Tuesday, 08 September 2015 13:49

Heineken_museum.jpgHeineken has announced a three year partnership with the Van Gogh Museum.

Both organisations share roots in Amsterdam and Dutch culture, and it is hoped that the pairing will unite beer and culture lovers both in the city of Amsterdam and abroad.

Axel Ruger, director of the Van Gogh Museum, says, "We are proud to connect the museum to a brand which, like the Van Gogh Museum, is rooted in Amsterdam, but has a huge global impact. Just like the Van Gogh Museum, Heineken appeals to a worldly and passionate audience that enjoys life. Thanks to the support and involvement of Heineken we can increase our accessibility through our new entrance building, as well as expand even further the activities for our customers and fans worldwide." It has been announced that the partnership will go beyond donations and will involve brand-specific activities and events.

<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 2 of 81
Add Site to Favorites
Add Page to Favorites
Print Page
Communicate Magazine
Cravenhill Publishing
26-32 Voltaire Road
London SW4 6DH
+44 (0) 20 7498 7008