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Spanning the generations
Written by Emily Andrews   
Monday, 13 April 2015 16:24

Dean2.jpgAccording to the Office of National Statistics the proportion of those over the age of 50 who are still in work rose from 68.3% in 1996 to 75.1% in 2014.

Appealing to a wide range of generations in the workplace is a huge challenge for internal communicators. With typical retirement ages getting later and later, and with vast changes, such as digital influences, affecting younger generations, the generational gaps are arguably greater and more pronounced than they have ever been.

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Digital, PR and life trends
Written by Emily Andrews   
Friday, 10 April 2015 13:20

Digital is seen by some as an obsolete sub-category of communications. What does modern, integrated PR look like? Emily Andrews asks Alex MacLaverty, Hotwire’s UK group managing director.

Alex_MacLaverty.jpgWhat are this year’s most exciting digital trends?

A couple of this year’s trends are absolutely fascinating. One is around digital health: wearables, remote monitoring for conditions and revelations around things like mobile doctoring and services. The other one is about people turning their backs on technology. It’s a fascinating one; looking at how people love technology, love using technology and appreciate all the benefits that it brings in their life, but who need a break occasionally and perhaps want to return to the simpler things in life. I think that’s an important trend for a lot of our clients moving forward in the tech space.

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Middle East Brand Summit
Written by Emily Andrews   
Wednesday, 08 April 2015 12:40

The_Palm.JPGTransform magazine’s second Transform awards in Dubai will be preceded by a first class conference event with a focus on brand strategy and development in the region. The Middle East Brand Summit will bring industry leaders together for a packed programme that includes case studies, best practice examples and discussion surrounding the industry’s most pertinent topics.

Highlights of the summit are expected to include a panel with Wael Bittar, manager of branding agency Tonic International, and Altaf Ladak, COO of Roshan, an Afghani telecommunications provider, discussing social business; putting social purpose at the centre of an overall business strategy.

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Excellence Awards shortlist announced
Written by Emily Andrews   
Thursday, 02 April 2015 15:18

Tin_Man.jpgThe shortlist for the CIPR’s Excellence Awards 2015 has been announced in anticipation of the event in June. Creative public relations agencies, Tin Man and Hope&Glory, have received the most nominations with six apiece.

Commenting on the shortlist announcement, Paul Mylrea, director of communications at the University of Cambridge, says, “It is the next stage of the process; the face-to-panel interviews that really sets the CIPR Excellence Awards as a standard-bearer, above any other international public relations awards.”

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CEOs and crisis management
Written by Emily Andrews   
Monday, 30 March 2015 15:47

Lufthansa.jpgWhile the world reels from the Germanwings plane crash, and while details of the tragedy continue to unfold, the CEO of Lufthansa, the parent company of Germanwings, will remain under close scrutiny.

The way that Carsten Spohr, the CEO of Lufthansa, continues to handle the situation will be crucial for the future of the company. While it does not yet appear that the company is largely responsible for the disaster, all avenues will be explored as the investigation continues.

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Impactful video comms at awards
Written by Emily Andrews   
Monday, 30 March 2015 12:50

Lend_with_Care.pngAt The EVCOM Screen Awards on Friday night (27 March), corporate video producers were awarded for work that innovated and inspired change. Renowned film critic, Mark Kermode, presented the awards at the Grosvenor Hotel in London.

Some of the big winners on the night were The Edge Picture Company, who won the Grand Prix Award for a Network Rail project, drp groupStraker Films and Gorilla! Gorilla! 

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Fans tweet for funds
Written by Emily Andrews   
Friday, 27 March 2015 15:41

Sevilla.jpgIn a unique style of sponsorship the UEFA Europa League teamed-up with Western Union to give football fans an opportunity to turn their passion for football into a force for good. The Show Your PASSion campaign turns fan tweets into funds for better education across the world.

Western Union, the global payment service and partner of the UEFA League, will convert every relevant tweet into support for UNICEF education programs for disadvantaged children around the world and will raise awareness for global education issues. The campaign expertly creates public involvement with both the partnership and the wider issues.

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Communicating on corporate websites
Written by Emily Andrews   
Friday, 27 March 2015 11:09

FTSE_100.jpgEffective communication over corporate websites considers all of the company’s stakeholders and the information that is most important and relevant to them.

Research shows that one in three FTSE companies fail to explain what their business does on their corporate website’s homepage. The research, conducted by Black Sun Corporate Communications, suggests that businesses are not making the most of their online platforms.

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Savvy speakers lead IC conference
Written by Jessica Crumbleholme   
Thursday, 26 March 2015 15:58

Bentley.jpgTom Crawford, consultant and founder of The Brain Miner, kicked off the third annual Internal Communications Conference, accurately contending that, “employees have the ability to both destroy and enhance reputation.” The conference moved through communication strategies, case studies and advice for internal communicators, to help ensure that their own employees don’t destroy the reputation of their respective organisations.

The first speaker, managing director of agency Firehouse and former human resources director of the BBC, Lucy Adams, is no stranger to the difficulties of reputation control. She mused on various leadership techniques to make an impact on your employees, and the difficulties of doing so when you have twenty thousand to influence. Through her experience she made a simple discovery: “people are messy.” And, you must match this humanity through leadership. Adams’ belief is that it is “better to get things slightly wrong, than to be accurate and inhuman.”

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Internal communicators and leadership
Written by Emily Andrews   
Saturday, 21 March 2015 10:16

If_trust_gets_broken....pngIt’s easy to point to leadership as the impetus behind most business decisions and strategies. But in communications, leadership relies on clear, effective comms and on trust between leaders and stakeholders. The IoIC, Top Banana and Westminster Business School released research this month into the relationship between leadership, communications and trust.

Only one in four members of the British public trust business leaders to do the right thing and one in five trust leaders to tell the truth. This erosion of trust has implications on the efficacy of business and can impact the vibrancy of the economy. “People tend to assume that trust is there,” says internal comms and events consultancy Top Banana’s MD and co-founder Nick Terry. “This report gives ammunition to the internal communications community to step up further as a trusted advisor, to challenge and support and coach a leader where trust may or may not be an issue.”

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Apprenticeship success
Written by Emily Andrews   
Thursday, 19 March 2015 12:03

Apprenticeship_week.jpgSince the UK Government raised the cap on university tuition fees it is even more important to have alternative options available for young people that are looking to get into their chosen career.

Apprenticeship Week provided the opportunity for organisations to reassess the apprenticeship programmes they already have in place and to showcase the positive results that have already come out of them. The week focused on the positive impact apprenticeships have on individuals, businesses and the wider economy.

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Three-day conference for internal communicators
Written by Emily Andrews   
Tuesday, 17 March 2015 17:59

BOC 2014_1.jpgThe third annual Internal Communications Conference next week promises communicators active involvement and practical advice that they can put into practice at their organisations.

IC leaders, and communications and employee engagement seniors will be in attendance and the topics up for discussion include strategy, the role of IC in building a sustainable business, measurement, inspiring innovation, communicating to an offline global audience and managing organisation and cultural change. Attendees will meet with peers and see examples of good practice that have been adopted by successful brands.

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Twitter co-founder receives PR industry medal
Written by Emily Andrews   
Monday, 16 March 2015 10:55

Biz_Stone.JPGBiz Stone, the co-founder of Twitter, has been awarded the CIPR President’s Medal in recognition of his contribution to the public relations industry.

Stone has developed new forms of media, networks and applications that have modernised the way public relations professionals operate. Twitter, his most influential achievement, has enabled organisations to foster an open dialogue with their audiences.

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PR industry plans masters-level apprenticeships
Written by Emily Andrews   
Thursday, 12 March 2015 11:22

PRCA_apprenticeships.jpgNational Apprenticeship Week is under way, raising the profile of apprenticeships and traineeships in the UK. The PR industry already has a relatively strong record in apprenticeships, and the PRCA plays a substantial role in this, but further improvement in this area will continue to secure the future of the PR industry through greater diversity and a generous pool of talent.

The PR industry is taking the first step towards becoming one of the first sectors in the UK to offer masters-level degree apprenticeships.

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Partnership to give female refugees a voice
Written by Emily Andrews   
Wednesday, 11 March 2015 12:41

chime_for_change.jpgA five day workshop will allow Iraqi and Kurdish women to tell their stories about life as a refugee.

The workshop in Erbil, Iraq, will be run by the AFP Foundation, a not-for-profit organisation that promotes freedom of expression through the training of journalists in developing countries, and a women’s campaign called Chime for Change.

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Media relations leads the way for PR at Dubai Lynx awards
Written by Brittany Golob   
Wednesday, 11 March 2015 12:19

lynx_shortlist.jpgAt what was once the home of advertising and marketing, the Dubai Lynx public relations awards recognised some of the most effective and impactful campaigns in the Middle East. While most shortlisted projects were consumer facing, those that embraced Lynx’s core value of creativity were able to excel. 

Kafa, a women's rights organisation in Lebanon received a gold for it's voting influence campaign. MTV took home a gold for Revive Culture and Sony went home with a gold for the world's first underwater store. The Grand Prix went to a popular campaign on the evening - Coc-Cola's Hello Happiness - which the PR jury president said, "We really wanted to have invented that ourselves."

 

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PR film festival in France
Written by Emily Andrews   
Monday, 09 March 2015 10:51

La_Baule.jpgVideo’s power to communicate complex messages simply and instantaneously makes it a valuable tool for communicators. The prevalence of video in PR campaigns is now such that a new international film festival, dedicated solely to video in PR, has been launched in France.

Fredrik Edstrom, general manager at Le Public Systeme, the PR and events agency behind the film festival, says, “The digital revolution has really changed the communications game, both in terms of filmmaking as well as distribution.”

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Creativity in pubic relations recognised at Dubai Lynx
Written by Brittany Golob   
Monday, 09 March 2015 04:39

Dubai.jpgDUBAI, United Arab Emirates – Communicators call themselves ‘creatives’ for a reason. All corporate communications rely on a degree of creativity to succeed – the Dubai Lynx festival recognises that. For public relations, creativity is a mark of flexibility, ingenuity and smart planning. At the Dubai Lynx Awards, to be distributed on Wednesday, the shortlist reflects that.

Ann Maes, MD of Ogilvy PR Belgium and PR Jury president says, “Sometimes magic happens. At any moment, our creative brain juice leads to campaigns where we get to interact with the human mind in the most wonderful way. We convince, form opinions, change behaviour, create desire, build and maintain relations. There’s magical work out there. These little gems need to be celebrated and shared.”

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The value of people
Written by Emily Andrews   
Thursday, 05 March 2015 15:12

Corp_reporting_edit.pngBusinesses and brands are shaped and defined by their people, but when it comes to financial value, staff are often accounted for as either expenses on income statements or as liabilities on balance sheets. Employees that truly represent and embody a brand should be viewed as its greatest assets, and this should be conveyed to company stakeholders.

The Corporate Reporting and Human Capital conference will demonstrate how to effectively measure, and communicate, human capital through high standards of corporate reporting. Storytelling and narrative in corporate reporting are key when engaging investors and stakeholders with a business and its people.

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Acquisition prompts brand and promotions changes in telecoms
Written by Brittany Golob   
Thursday, 05 March 2015 15:05

bt.jpgWith a £12.5bn buyout on the books, BT is set to take over mobile operator EE from partners Orange and T-Mobile (Deutsche Telecom). The state of its brand – already a compilation of two providers distilled down from Everything Everywhere to the simple two letter moniker – and its loyalty schemes are pending.

EE recently made the decision to stop running the popular 2-for-1 cinema ticket promotion it inherited from Orange and which Orange was most widely known for. Yet the promotion had started to detract from EE’s brand strategy. “The key thing around the Orange Wednesday was there just wasn’t enough forward planning,” says customer engagement agency Grass Roots Group’s marketing manager Matthew Lucas. “When does it start to look like manipulation? When does it stop giving the brand what it needs? Orange Wednesday stopped doing that a long time ago but the brand was suffering and it needed that exposure.”

 

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