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PR and the visual London event
Written by Brittany Golob   
Thursday, 26 June 2014 09:23

PR and the visual_1.jpgA full day conference in July, Public Relations and The Visual: Exploring Identity, Space and Performance, explores PR’s relationship with multi-media. The conference will combine talks from PR, marketing, and branding experts, with interactive workshops demonstrating visual communication.

The event, to be held at University of the Arts London, aims to encourage collaboration and partnership between academics and practitioners. Key note speakers include Ian Burrell, assistant editor and media editor, at The Independent, who will be speaking about the image of the PR industry in a post-Clifford world. 

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Mobile platforms increasingly important for retail brands
Written by Brittany Golob   
Wednesday, 25 June 2014 15:59

Pets at Home lifestyle_1.jpgAs mobile becomes more and more important to consumers, companies must think about how they want to use this medium to communicate their unique brand offering.

Pets at Home has just implemented a platform with Eagle Eye that combines a digitally focused loyalty scheme with a deliver to store service. Pets at Home’s current loyalty scheme and successful Very Important Pets (VIP) PR campaign have been integrated into the digital platform. The Eagle Eye platform also measures data, providing valuable insight that contributes to a healthy brand.

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Using business know-how to do good
Written by Brittany Golob   
Wednesday, 25 June 2014 08:48

Project_Last_Mile.jpgOne of the most valuable ways a large company can service the community is through sharing business expertise with organisations whose improved efficiency will serve a good cause.

The Project Last Mile initiative uses Coca Cola Company’s business know-how to help governments in Tanzania and Ghana improve access to medical resources in remote communities. Coca Cola and its foundations are now looking to expand the programme into 10 African countries over the next five years.

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Corporate training programmes
Written by Brittany Golob   
Monday, 23 June 2014 13:58

TheWriter_Stills_1.jpgWith e-learning taking off in a big way there are more staff training options than ever before. An event hosted by The Writer discussed the potential benefits of face-to-face training programmes.

Speakers at the event, held at the St Brides Foundation, included training and learning and development leaders with experience at prestigious companies; Emirates, the BBC and Thames Water. The session sought to define positive training methods through group discussion and expert insight.

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Board members announced
Written by Brittany Golob   
Monday, 23 June 2014 12:05

EVCOM_board.jpgAs part of its ongoing launch EVCOM has announced eight new board members. The candidates were voted in by members at the organisation’s first annual general meeting.

EVCOM is the outcome of a merger between Eventia and the International Visual Communications Association. The 20 people standing for election included nine former members of the IVCA, as well as new candidates and former Eventia members.

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Investing in HR technology
Written by Brittany Golob   
Friday, 20 June 2014 09:31

HR_technology.jpgA global survey has shown that a third of companies plan to increase their HR technology budgets this year. The same percentage plan to rethink their HR structure over the next two years in a bid to improve efficiency.

The 2014 HR Service Delivery and Technology Survey, conducted by Towers Watson, gathered data from 1,048 different companies. The survey revealed that only 15% of those companies surveyed plan to spend less on HR technology in the coming year.

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PR Lions winning campaign
Written by Brittany Golob   
Wednesday, 18 June 2014 18:13

Chipotle.jpgThe PR Lions Grand Prix award has been handed to The Scarecrow campaign for Chipotle. The campaign incorporates a video that demonstrates the power of social and digital content for creating powerful brand stories.

The Scarecrow initiated conversation about the food industry, creating a global conversation and delivering excellent results for the Chipotle brand. The slogan, ‘Cultivate a better world’, reflects the scale of the campaign’s ambition and reach.

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Edinburgh agency wins coveted PR award
Written by Brittany Golob   
Wednesday, 18 June 2014 15:24

CIPR_Excellence.jpgThe Chartered Institute of Public Relations (CIPR) Excellence Awards judged Edinburgh-based agency, Stripe Communications, winner of the ‘Outstanding public relations consultancy’ category.

The event last night, hosted at Old Billingsgate, was attended by over 800 PR professionals and 150 different consultancies, in-house teams, and freelancers.

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The challenges of mobile engagement
Written by Brittany Golob   
Tuesday, 17 June 2014 14:24

smart_phones.jpgMobile devices are fast becoming one of the most popular ways to view content. This has all happened so fast that those providing the content are often unsure of how to make the most of this new medium.

Leading content discovery platform, Outbrain, is trying to understand how we can optimise mobile engagement. Its latest Content Conversation was titled “Mobile engagement – the new opportunity in content marketing”, the discussion sought to address the challenge of providing content that could potentially appear on 14,000 different screen sizes.

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Measurement and evaluation professionals gather in Amsterdam
Written by Brittany Golob   
Monday, 16 June 2014 09:50

de_duif.jpgWhile the importance of data analysis and measurement for an informed communications campaign is better understood than ever before, there is still work to be done before this practice is fully integrated into mainstream PR.

The world’s leading measurement and evaluation event, the AMEC conference and awards, took place in Amsterdam last week and bought together the industry’s top performers.

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Report shows value of vocational learning
Written by Brittany Golob   
Sunday, 15 June 2014 19:56

VQ_day.jpgA practical and technical approach to learning is key in PR, whether the new employee holds a degree or not. The CIPR advocates ongoing education and development among PR professionals.

A report published by the Institute of Public Policy Research (IPPR) has ranked PR among the top ten occupations of the future. The report, commissioned by independent education charity Edge Foundation, claims that a third of all future jobs will be classed as highly skilled occupations.

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A very merry unconference for you
Written by Brittany Golob   
Friday, 13 June 2014 10:43

bigyak.jpgPutting nearly 200 internal communicators into the same room and telling them to discuss whatever they want, in whatever way they want, with who they want sounds like the recipe for a loud, messy, chaotic conference. In effect, last June’s Big Yak unconference was a highlight of the year for many IC professionals.

The day-long event organised and overseen by The IC Crowd – BSI’s Dana Leeson, SSP’s Jenni Wheller and All Things IC’s Rachel Miller – not only trended on Twitter but generated honest, interesting and insightful conversations among the UK and Europe’s internal comms community. The day was loosely organised into blocs of time that were run by attendees and discussed topics of participants’ choosing.

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Top law firms underperform at social media
Written by Brittany Golob   
Thursday, 12 June 2014 12:45

american_law_firms.jpgYou might expect that analysing the communications expertise of the world’s highest performing law firms would yield positive results, but this was not necessarily the overwhelming outcome of Living Group’s most recent Living Ratings report of America’s top 100 law firms.

The report measured the online presence of these prestigious companies through detailed analysis of social media and company websites and compiled results tables indicating which law firms use these tools most effectively.

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Training programmes for global press offices
Written by Brittany Golob   
Friday, 06 June 2014 13:52

training_courses.jpgAs PR teams increasingly expand into global markets there is a growing demand for training programmes that equip teams for the challenges they may face.

Bell Pottinger has just launched a CIPR accredited training programme that aims to improve the international press office strategies of clients.

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New brand development magazine is launched
Written by Brittany Golob   
Friday, 06 June 2014 11:09

transform.jpgCravenhill Publishing, publishers of Communicate magazine, this week launched Transform, a new global magazine focusing on rebranding and brand development.

The launch issue of Transform includes stories on sonic branding, digital strategies, the success of the Gibraltar Football Association’s repositioning, Chinese e-commerce giant Alibaba’s journey to its IPO, together with features on Maersk, Marks & Spencer and GardaWorld’s brand journeys. The cover story focuses on how brands can come back to life after a crisis.

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Online copyright laws discussed in EU court
Written by Brittany Golob   
Thursday, 05 June 2014 15:50

Francis_happy.jpgToday a crucial ruling was made affecting online copyright infringement laws, an issue that is important for the PR industry in particular, but that also has repercussions for every internet user in the EU.

Five years ago, in a bid to keep online copywriting laws in check, the Public Relations Consultants Association (PRCA), and media monitoring company Meltwater, waged legal war with the Newspaper Licensing Agency (NLA). Today, in the Court of Justice of the EU, they won that battle.

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Local sports clubs to benefit from a sporty summer
Written by Brittany Golob   
Wednesday, 04 June 2014 14:00

itv_join_in.jpegSport is a hot topic this summer with major sports events such as the World Cup and Tour de France taking place over the coming months. As a sports broadcaster ITV has stated its intentions to encourage sport participation among its viewers as well. ITV is partnering with Olympic and Paralympic sports charity, Join In, to encourage volunteering at community sports centres.

The campaign will be called ITV Local Heroes, and kicks off on 4 June. As a part of the project a World Cup fan park in Manchester, called ITV Fever Pitch will act as host for a community programme that teaches schoolchildren beach soccer, the venue will also screen all of the World Cup games. This particular park is a condensed illustration of the integrated nature of the partnership, where ITV's programming and its CSR are closely linked-up. ITV Local Heroes incorporates programming into viewer's everyday lives thus creating strong brand engagement.

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Senses create brand connections
Written by Brittany Golob   
Tuesday, 03 June 2014 14:53

Lemon_T.jpgResearch shows that more than 75% of our emotions can be triggered by smell, and emotional resonance is vital for brand engagement and for creating a strong brand.

Research from the Sense of Smell Institute also shows that scents are recalled with 65% accuracy a year later, while visual recall of images drops 50% after only three months. It is these kinds of statistics that highlight the potential effectiveness of sensory branding.

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Regional PR awards for Scotland and NI
Written by Brittany Golob   
Monday, 02 June 2014 15:52

14142527608_a6ce10aff4_m_1.jpgThe 2014 PRCA DARE Awards kicked off in Edinburgh last week with an event tailored towards PR practitioners from the Scotland and Northern Ireland regions. The awards followed a conference that discussed everything from the state of the PR industry, to the 2020 talent gap.

The conference covered regionally specific topics, as well as broader issues, and discussed the experiences of PR practitioners at every level of experience and seniority. Held at The George Hotel in Edinburgh, the conference attracted both in-house and agency attendants.

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Best in stakeholder relations to be revealed at July awards
Written by Brittany Golob   
Thursday, 29 May 2014 15:35

CFA14_short_.jpgThe Corporate & Financial Awards shortlist has been revealed. The programme is the leading European celebration of outstanding financial communication strategies that target the City and its influencers. Stakeholder communications, both internally and externally, are a vital tool for any sector; the awards recognise successful stakeholder relations.

This year’s shortlist is the most competitive yet, with both the reporting categories having six strong shortlists. Those shortlisted include Rexam plc, BG group and Thomas Cook. To view the full shortlist, click here. This year’s categories recognise successful campaign strategies, and consistent and successful communication through corporate websites and print reports to online newsrooms and digital media. Both Black Sun and Radley Yeldar were selected by the judging panel to be shortlisted in several categories this year.

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