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Each month we analyse the social media data behind the stories with the most buzz.
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If BP were in any doubt about how recent events have harmed its reputation, it need only consider the chart in this article. Those parallel trend lines show, unequivocally, that in the social media world the brand has become synonymous with ‘oil spill’. |
BP & the Spill |
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Twitter coverage so far unsurprisingly peaked during the World Cup’s opening Saturday clash between two English-speaking, Twitter-hungry countries. No less unsurprisingly, the words “mistake”, “blunder” and the satirical “spill” were heavily used in the post-match analysis. |
Hand of Clod |
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The last month has seen Glastonbury, T in the Park and Lovebox packed with sweltering-but-happy music lovers, ravers and A-to-Z-List scenesters. There's more to come - and all have the potential to deliver affluent weekenders to the corporate sponsor. |
Summer Festivals |
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At the end of July, Londoners were encouraged to get on their bikes with the launch of Transport for London’s new cycle hire scheme, and early reports suggested initial demand outstripped supply. |
Barclays Cycle Hire |
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David Fincher’s Facebook film, The Social Network, arrived with the strapline “You don’t get to 500,000 friends without making a few enemies”. Some tech industry voices suggest the movie could make Facebook a few more. |
The Social Network |
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On Trend is sponsored every month by Cision, the leading provider of software, services and tools for the media and public relations industry.
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