An organisation is defined by its employees, who are in turn shaped by their employers.
A large portion of a brand's identity derives from its staff, which is why it is so important to manage and measure your employer brand. A strong employer brand can lead to attraction of new talent, but it can also help to retain current staff and to maintain a productive internal culture.
This survey aims to gain a better understanding of employer brand management in the UK and Ireland. Through collaboration with Communicate magazine, Emperor, a corporate and brand communications agency, and Rethink Group, a recruitment and talent management services company, are hoping to discover where businesses and organisations are succeeding at employer brand management and where there's still room for improvement. The survey will also measure whether professionals understand employer brand management and consider it to be a priority.
Whether you work directly in employer brand management, internal communications, human resources or in brand communications more generally, please fill out the survey below and be in with the chance of winning an Apple Watch in 2015.
An in-depth article analysing the survey results will appear in the May issue of Communicate magazine. Subscribe to the iPad edition here.
The survey results will also be announced at the Corporate Reporting, Human Capital and the Intangible Asset conference on 15 May.
Please choose the survey on the left if you operate in the UK or click on the right hand button if you are based in Ireland.