G is for Glasgow

Glasgow 2014, the organising committee behind the 2014 Commonwealth Games has unveiled it’s new brand identity and the rationale behind it.

The new brand was unveiled this morning at the Scottish Exhibition and Conference Centre, at a glitzy ceremony in front of 1100 people.

According to Glasgow 2014, the identity centres around three values. These are human endeavour, living life to the full and fun. “This is very Scottish, very fun” said Holly Wheeler, Press Officer from Glasgow 2014. “The Olympics are about Great Britain, represented by Team GB. But the 2014 games are Scotland’s games and we felt it important to reflect Scotland.”

Wheeler explained the thoughts behind the logo "The three rings around the G for Glasgow symbolise the competitive nature of the games, Time, Data and Measurement - who jumps the highest, runs the fastest, throws the furthest, swims the fastest." This concept of time and measurement, "numeral elements integral to competitive sport" was the starting point. Glasgow 2014 will be the 20th Commonwealth Games. 17 sports are represented over 11 days, taking place in one city: Glasgow. The outer ring was therefore divided into 20 equal sizes, each segment then being used to calculate the size of the other rings; 17 sports and 11 days. At the centre is the G for Glasgow.

...../full story
More news